This I find hilarious. To many years ago my mom would make chicken and sometimes she bought shake and bake seasoning mix. You put the chicken and seasoning in the included plastic bag, shake it up and bake it, hence the name "Shake and Bake". Well we bought some last week and made it tonight. Per the box, to be more eco friendly, they no longer provide a plastic bag and suggest you just combine the chicken and seasoning in a bowl. Maybe they should consider a name change. The worst part, it tastes nothing like I remember. I thought the name thing is just funny.