I have no firsthand experience with this finish, so I'm only speculating. If SabertoothBunny says he's had a high gloss finish with this stuff last on a pen for multiple years, then that's very intriguing to me.
Listing says it's a blend of walnut oil, shellac, and cosmolloid 80H microcrystalline wax (one of the ingredients in Renaissance wax). Most friction polishes are some kind of polymerizing oil (walnut, BLO, tung) mixed with a solvent and shellac. Perhaps there's something about having the known hard 80H in there that really levels it up in terms of durability.
Please do report back, and
@SabertoothBunny if you have any pictures you can share showing off the results of this finish, I'd love to see them. I do mostly CA finishes, but I would love to have a super durable option that preserves the tactile feeling of the wood without sacrificing much on gloss, and I haven't found it yet.