sandking
there are many finishes to choose from. some folks like the feel of wood, some want shine, some want no finish at all.
some want so on and so on and so on.
An easy way to test all the finishes yourself is to turn a few blanks about 2 inches long, then put different finishes on them. Then the fun part, put them in your pocket, then during the course of the day jiggle them all around in your pocket like you would with change every time you think about it.
Do this as long as you want, weeks, months, or until you get aressted.
For your customers that want the feel of wood and little finish, all you need to do is tell them to hit it with furniture polish evey once in awhile "just like fine furniture"
pete