Stylus Magazine offer

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ashaw

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Nancy is working on the 2011 annual. She offering the smaller professional pen makers a page in the annual. The Ad will be the size of a business card. She need at least 20 pen makers for this to happen. The cost is $250.00.
Her email address is nolson@finelifemedia.com . Let her know if you are interested.



Alan
 
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Thanks for bringing this to our attention, Alan!!

Is Nancy willing to share with us (publicly) the circulation figures, demographics, etc? Or do we use the contact info for her, so we can evaluate these numbers on a "one-by-one" basis?

Thanks!!
 
Ed
Just like pen world not information on readership. You have no idea on how many magazines are getting into the hands of people buying pens. I also know my sales have increased is pen world.

Alan
 
ed4copies said:
Thanks for bringing this to our attention, Alan!!

Is Nancy willing to share with us (publicly) the circulation figures, demographics, etc? Or do we use the contact info for her, so we can evaluate these numbers on a "one-by-one" basis?

Thanks!!
Click to expand...
Me Too:biggrin:
 
John and anyone else who may know,

I THOUGHT there was a law regarding circulation figures. Every major magazine has to publish their circulation, yet the pen mags seem to think they can sell advertising space and hide their actual distribution.

Any comments???
 
To ME, $250 for a business card size ad seems pricey.

But, at 25000 distribution, it's only a penny a "potential viewer". With 250 distribution, its a buck. Somewhere between the two is a reasonable investment. Would be NICE to KNOW.
 
I would be interested in seeing a whole display of Jeff Powell Dragon Pens on the cover of Stylus Magazine. Or how about a set of 3 different colored Leaf Pens? That would sell magazines! The story could be about good old American ingenuity..bringin it back to the people..one man, one shop, living the dream! A fall issue would be perfect for me.
 
You also need to take into consideration ad placement. Sounds like anybody buying the ad would be all lumped together on 1 - 2 pages of business card sized ads. Hence the requirement for a certain number of ads. While it would still be an ad there wouldn't be one that stood out. Somethng like that many people tend to just glance over and not pay a lot of attention.
 
Ed, I found their distribution info by going to their website, click the about us section, then downloaded their media kit. Here is some brief info and demographics.

Average Age – 42
Male / Female – 58%/42%
Married – 72%
Median Annual Income - $166,000
Average Time Spent Reading Stylus – 3.5 hours
Readers Who Own More than 20 Luxury Writing Instruments - 64%
Readers Who Share Stylus Magazine With Others - 77%
Readers Who Save Stylus Magazine for Reference - 81%
Readers Who Consider Themselves Collectors - 57%

magazine circulation
As Stylus begins its fourth year, circulation has increased
to 46,000 per issue. It is distributed worldwide via
subscription and is available in over 2,300 media outlets,
including Barnes & Noble, Borders and Waldenbooks. It
may also be purchased through luxury pen retailers and
jewelers around the globe.

I found there was some contradicting info as in the about us section it was written that Stylus has a 100,000 member audience, yet they only sell to 46% of this audience. Seems odd?

BTW a 1/3 page add is $2256 for a 1 time ad, oh plus $50 a proof.

Hope this helps!
 
Well Dan, that is what we were looking for. This makes it sound like $250.00 is a pretty good deal. That is $5,000.00 per page for the magazine.
 
Brilliant work, Dan!!!!!

And I agree with John, sounds like a bargain. But, I also agree it will be difficult to be seen in an "eight up" or "ten up" business card alignment.

Probably worth a shot though!!!

Thanks again Dan!!!!
 
Nancy has just offered a 1 full page ad for $1,000.00. That is a better deal than the 250.00 when your ad will be seen for 1 year. Thanks Dan the information.
 
ed4copies said:
I THOUGHT there was a law regarding circulation figures. Every major magazine has to publish their circulation, yet the pen mags seem to think they can sell advertising space and hide their actual distribution.
Click to expand...

Just to let you know magazines do not have to supply circulation numbers. For magazines that have advertising, most have an independant company audit thier numbers so the potential advertisers know that they are correct.

I spent some time working for some woodworking magazines.
 
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