Y'all can bash the easy finishes that wear off, but in my area West Texas the older crowd prefers both the feel of wood and the look of wood. Years ago for a couple of shows I did an experiment, I had 2 sets of pens on display, one side was CA and the other was a simple as you can get oil finish covered with a friction polish. The people with the money were buying the latter versions. The other, I sold very few of them. Same price, same pen kits, only difference was the look and feel.
I no longer do shows, today it is my hobby, sales are by word of mouth. Since then I have mostly used 3 coats of teak oil, let that cure and finish with a coat of PSI friction polish. I also offered a sheet with instructions to wax occasionally as needed. I carry a mesquite Slimline, as simple as it gets, same finish and after about 5 years it has a nice patina showing use, but a light coat of Kiwi neutral shoe polish once a month has kept any "grunge" to a minimum.
Until a finish can let me feel the wood and doesn't look like a form of plastic, I will continue using my secret formula.