warreng8170
Member
Just recently the VP of Marketing here at my company saw some of my pens and was very impressed. This morning she approached me about an opportunity to make some for the company. They are looking at doing a very tightly-focused target marketing campaign aimed at about 200 companies. They are expecting responses from about 25-50 of those. What they want to do is to send a pen to each of the respondents. The pens won't be offered until the client respsonds, they will not be incentive for responoses.
She and I are meeting Wednesday to talk about how this might work. One thing they do want is to have at least one type of option for the customer to choose. The campaign is promoting some of our customized web services, so they intend for the client to log in through this service to select their pen.
My initial idea is to offer a single type of material, probably wood, for all the pens. Then the client would be able to choose from two or maybe three kits. I was thinking along the lines of a cigar, sierra and maybe even a baron (I prefer to stay away from slimlines). My thinking is that there is probably a bigger preference difference with kits among men vs. women than there is material type. Granted, this is a BROAD generalization based on average hand-size difference between men and women.
The other option is to pick a single kit that is widely popular among men and women (sierra maybe?) and offer a choice between woods or maybe between wood and acrylic.
Any advice or observations from you guys that have been doing this a while would be greatly appreciated. Suggestions on kits? Species of wood? I want to do this right and not screw up what could be ongoing opportunities.
Thanks in advance,
Warren
She and I are meeting Wednesday to talk about how this might work. One thing they do want is to have at least one type of option for the customer to choose. The campaign is promoting some of our customized web services, so they intend for the client to log in through this service to select their pen.
My initial idea is to offer a single type of material, probably wood, for all the pens. Then the client would be able to choose from two or maybe three kits. I was thinking along the lines of a cigar, sierra and maybe even a baron (I prefer to stay away from slimlines). My thinking is that there is probably a bigger preference difference with kits among men vs. women than there is material type. Granted, this is a BROAD generalization based on average hand-size difference between men and women.
The other option is to pick a single kit that is widely popular among men and women (sierra maybe?) and offer a choice between woods or maybe between wood and acrylic.
Any advice or observations from you guys that have been doing this a while would be greatly appreciated. Suggestions on kits? Species of wood? I want to do this right and not screw up what could be ongoing opportunities.
Thanks in advance,
Warren