Here in the US there's a magazine "Soldiers". If the soldier was U.S., he could submit that photo, the story behind it, and the rest would be history for all types of craftsmen involved.
Whats interesting was it's pictured nib up. When was the last time any of us posted a picture nib up? Probably never. I bet the reason he did it was he's so used to seeing ammo, probably sitting projectile side up, he thought it was how the pen looked best.
Here in Canada we try and enclose a letter of support and encouragement wrapped around each pen. All of the pens I send go out with a letter, but in this particular case it was sent specifically to a friend who is serving in one of the care packages his mother sent.