I just sent an email to Matt about the chapter. What is being experienced is the normal response to a "public announcement". We all drive past bill boards every day and never see them nor can tell you what they have printed on them. Everything I read says that a personal invitation.....personal being operative, is the surest way to get the response needed for a successful meeting that is basically a volunteer event as opposed to a meeting where you work. It can be done with emails but ONLY if they are sent way ahead of the meeting (for personal scheduling reasons) and they are sent repeatedly. Just think about what would get your attention. Then think about what would make you consider attending said meeting. Then think about how soon you would forget about it. Thinking outside the box and then letting everyone know that it's gonna be a lot of fun can work but, it takes a lot of work on the leader's part.
I have spent more years in the sales field than I can remember, that's my credentials. Getting others to become as enthused about what enthuses you is one of the hardest things you will attempt, just ask your church's pastor. If you can pull it off it can make you rich, famous and feel fulfilled. When it doesn't work it can make you wonder what you were thinking, rock your foundation and eat your confidence. Just work on putting together a meeting you would give up your free time to attend and then market it.
That's my 2 cents worth and you can have it at 50% off.
WB