Oscar, it's the knurled cap that turns most folks away from it I'd guess. It has the form and fit of a good lady's pen, but that knurled cap just makes it look very mechanical. If they went with something a bit more subtle I bet it would be a better mover.
And BTW, that IS a nice pen! I just made my first Atlas recently (I tended to stay away from it basically due to that big knurled cap, it just looks out of place on the pen, but I did one anyway, and they are nice but that one feature).