Saw an ad from Turners Warehouse. they are making the elements pen kit. What they are is kits that are pure metal and no finish on the parts. They come in brass copper silver and aluminum. I can say this with certainty I will never be buying these. They are trying too hard to stay away from platings because I am guessing the prices. They show how you can distress the look of the kits as well as they way they will look when user uses them with time how they get dingy and grubby looking. To me not a good look but who knows maybe they will sell. just not to me. Check them out at Turners and watch the video.
This, staying away from platings, seems to be a growing trend. I find it very sad and disturbing...
Earlier last year, it was the "Hardite" which Berea was going to replace ALL their gold kits with. I was very confused by that move, as, I still to this day have no idea what "Hardite" is, it has a bit of a sickly green hue to it and thus does NOT look like gold, in fact it looks like Fools Gold! I would take 24k gold coated in epoxy for durability over Hardite any day, as at least then, I can tell my customers what it is! I discovered I have several Berea hardite kits still to make...didn't realize at the time that I was guying something other than gold. I'm not sure what I am going to do with them...
I am hoping the trend away from precious metal platings doesn't persist. The spike in prices seems to be petering off as well. Rhodium is now less than half what it was at its peak, and barely 2x more than it was before its parabolic rise. Trend is still down. Platinum has a nearly flatline trend compared to its price 5 years ago. Gold is certainly up, however its not nearly as up as it was at its recent peak...it is about $450 more per ounce than it was before the metals rose though.
Overall, the price of precious metals has come down significantly, which is good for us PRECIOUS plating lovers. Hopefully we won't see a total expungement of all precious metals. I honestly wouldn't know what to make if that happened... Definitely wouldn't touch Hardite, whatever it is... I don't mind stainless steel, but, I feel...that has its place, its not really ideal for every pen. I like black titanium, gunmetal, etc. too, and while not precious, they definitely have their place too, and look amazing as a primary metal or an accent metal. I'm a real fan of precious metals, as, well, they are actually precious, and have real intrinsic value as well as genuine appeal to most people!

Not to mention, real gold has this look that you just can't replicate, and it sparkles so amazingly.