The cutting edge on drill bits is at the very tip. As the bit cuts, the swarf flows into the flutes. If the hole is shallow and the wood is reasonably dry, the swarf flows through the flutes and is carried out of the hole. But if the hole is deep, swarf can accumulate in the hole, causing friction, overheating and binding. And if you are drilling wood that is wet or oily, the tendency for that to happen increases because the swarf is sticky.
So that suggests four things that you can do. First, make sure that the drill bit is sharp. If ;you have a Drill Doctor, use it. Otherwise, use a diamond paddle to 'tune up' the cutting edge at the tip of the bit.
Second, you need to frequently back the bit out of the hole to clear the accumulated swarf in the flutes. How often depends on teh depth of the hole, the diameter of the hole, and the depth of the flutes. I generally try to not drill more than 1" at a time.
Third, you can lubricate the bit, but that raises the concern that if you are planning to glue a tube into the hole, you want to use a lubricant that won't interfere with adhesion of the glue. When I don't need to glue anything into the hole, I use paraffin or candle wax. Soap would also work. If you are going to glue something into the hole, the ideal solution is to not use any lubricant, but if you must, use something that will cure thoroughly and leave a surface that the glue will adhere to. Brian Stemp, a flutemaker from Austrialia, suggests using BLO, and I suspect that would be fine if you are going to use something like epoxy or CA that doesn't rely solely on surface adhesion, but also cures and hardens to form a solid mass that conforms to the irregular surface of the wood inside the hole forming a mechanical bond.
But you need to understand that lubrication can also lead to a 'sticky' swarf that will tend to clump in the flutes of the bit, and you will need to back the bit out and clear that swarf.
Finally, make sure the bit is straight. If it is bent, the tip of the bit will cut a hole, but then as the bit moves into the wood the sides will attempt to enlarge that hole. That can lead to both heating and binding.