When we did shows we did more indoor venues but we moved to display cases rather than open tables. People see the cases that resemble jewellery stores and without realizing it, suggests higher end pens. We did some shows with taller cases something like the one Wolf Creek Knives showed but people would stand behind them looking but rarely bought from them so we went to all cases with the top about 42" from the floor. The bottom was white naugahyde (Corinthian Leather
) with some white and black blocks to step up layers. We replaced sold pens to keep the display filled and when showing we could offer a look at pens in folding cases with other materials/finishes if they wanted something else. We kept a few examples inked along with good paper for customers to try on top of the case.
Being cased didn't seem to hurt sales as most people, especially ladies, are used to walking up to a jewellery counter and asking to see the items inside they are interested in. Of course we didn't loose any to theft either. Just hang back from the cases and greet the customer and come forward when they have a question. Takes away the high pressure sales pitch feeling that puts off people.
An earlier setup with the tall cases at the ends.
#15
A later one with all counter cases.
#22