How about because the rebranded Rikon sold by Sears as a Craftsman was $100 cheaper for the same exact saw after all the discount codes I was able to use? Good enough reason for me.....Your's may be different.
In general I am not a proponent of a 9" or 10" band saw. Too underpowered, lack of tension ability, terrible blade tracking. HOWEVER with the introduction of the Rikon and Sears equivalent a few years ago, the overall reviews have been a full level above the other brand 9" and 10" saws.
I have a 12 year old Delta 9" and it is in storage. Couldn't get rid of it at a garage sale. I KNOW how to adjust tracking and tensioning and other settings, and tried 3 different brands of blades. It had a mind of its own.
Please give us a report of your Sears/Rikon after you use it some. Thanks.