Mike,
I think you are off to a good start, but the site needs a lot of work yet. As others have mentioned, a spell check is in order. But that is to be expected when your main focus is the general frame of the site. Go back through it with a focused eye for grammar.
When constructing my site I tried to place myself into a position of ignorance (Not hard to do [
]) where I knew nothing of the pen styles and kits available as if I were a new customer. I decided that a section that described the pen kits in general terms was best.
The link below is to my decriptive page that speaks about different kits and base prices. It allows my customers to become educated as to what types of styles they might be interested in.
http://www.mannmadecreations.com/penspencils.htm
From there you can direct your users to a page of pens offered for sale. There you might list the pens in a format like you have. Then all you need do is mention Cigar, and your user is a little more familiar with that kit having read your decriptive statement. Then you can focus more on what makes that pen what it is. Harwarde, material, finish etc.
As Dario mentioned attempt to have a photo setup that allows your user to view all of the pens on the same angle in similar relative size. All of my photos are in thumbnail status until clicked on by a user which brings them to a large 640x480 size. This allows me to to really show off the finish and get people interested in the materials I use.
Here is my main pen sale page:
http://www.mannmadecreations.com/pensforsale.htm
Finally, your prices are your own. If you are happy with what you have them listed at, then they are fine. I guess you have to price them at what your market will accept. They do seem low to me. I generally price my woods at a slightly higher price as the acrylics are really a lot easier to make.
Thanks for letting us be a part of the process.
Cheers,
Fangar
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