. . . The key, I think, is to offer a product that is not readily available elsewhere. . A Marla feather blank or an abalone blank work pretty well I have found.
That said, I don't sell many, but what I do sell are pretty unique, I feel.
I started using the word "component" several years ago also. However, like Tony, it doesn't bother me "personally" what other's think. (Yes, :biggrin: that might be considered a personality disorder for me - not Tony. :biggrin
I don't make pens regularly, but when I do - like Mal, my pens sell themselves. I shoot for fit, finish and unique artistic appeal. I use calipers on each end of each turned blank; I don't often use sandpaper on wood or cast material but rather finish turning to size with very sharp scrapers (Skews work well in some cases). Polish the finished CA.
I have an old friend - my high school physics teacher (now in his 80's). In his retirement he deals in making custom jewelry with precious metals and stones. He knows what fine pens are, and he sees my pens an works of art and often asks me about them. The point is, if time, precision and artistic touches and finish are put into the pen, it is not about the pen name or the components but the value of the whole. These are pens ($75 - $150 - $300+ in the depressed area in N. MS) that you can put beside the $25 - $35 cheap ones at a craft show and people will KNOW the difference . . . and consequently speak of the $25 - $35 as a "kit" - and the more expensive ones in an artistic quality. They may not "buy" the more expensive ones, but they don't compare them in the same terminology.