jewellmd
Member
I've been working in Retail for over 20 years (its brick & mortar only) and I understand what it takes to move product from warehouses to store shelves. When items are on sale and are out of stock, Rain Checks for a reasonable quantity of such item are available to the customer. There are exceptions to this, but are typically few & far. I think the Rain Check program helps to retain the customer. If we were to continue to be out of stock when the customer returns with their Rain Check, that's a problem. What happens if we suddenly stopped carrying said item and left the customer hanging?
I also remember the days not long ago where I would save my Kool Aid points and send them in for special prizes. It seemed like weeks to receive these things. Ordering things were from a catalog, payment by money order or check and receiving your item took an eternity. Who would know if your package went out a day or two later?
Today's world is much different. Get it now mentality – internet near instant speeds, news in minutes from around the world and packages flying all around the world. Businesses need to work especially hard with their bottom lines while keeping their customers happy.
In today's era, service is key. Consumers are looking for good product, as soon as reasonably possible. Businesses are looking for customer retention and growth. I'll pay a little extra if I get better service (grocery stores come to mind). "Falling prices" don't get me in the door if I already know that the service I'm about to receive is sub-par.
Just my perspective of how I've watched retail evolve.
I also remember the days not long ago where I would save my Kool Aid points and send them in for special prizes. It seemed like weeks to receive these things. Ordering things were from a catalog, payment by money order or check and receiving your item took an eternity. Who would know if your package went out a day or two later?
Today's world is much different. Get it now mentality – internet near instant speeds, news in minutes from around the world and packages flying all around the world. Businesses need to work especially hard with their bottom lines while keeping their customers happy.
In today's era, service is key. Consumers are looking for good product, as soon as reasonably possible. Businesses are looking for customer retention and growth. I'll pay a little extra if I get better service (grocery stores come to mind). "Falling prices" don't get me in the door if I already know that the service I'm about to receive is sub-par.
Just my perspective of how I've watched retail evolve.