How come shampoo bottles say "Rinse and repeat"

Signed-In Members Don't See This Ad
Signed-In Members Don't See This Ad
Probably Federal Regulators

bitshird said:
cajun skeeter said:
When the company added that phrase to the bottle, sales doubled.
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plus the sharp thinking worker that put it in the suggestion box got a nice bonus, from Proctor and Gamble!!
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Probably some California regulator decided that people were too dumb to figure out if their hair didn't get clean enough (assuming that, unlike me, they have hair on their head) they'd have to do it again. And because California is a big state where people wash their hair a lot to get the salt from the ocean out of it the company just put the direction on all the bottles.
 
One of the best marketing phrases ever. Doubles the use as mentioned above. It is kind of like the new Hershey's Kisses they have come out with. They have air bubbles in them. The first time I saw the add, I told my wife they only did that to make more money. If the Kiss is full of air, it has less chocolate in it and they probably charge more than for the regular Kisses. Trick them into buying less for more money.
 
Rounder said:
One of the best marketing phrases ever. Doubles the use as mentioned above. It is kind of like the new Hershey's Kisses they have come out with. They have air bubbles in them. The first time I saw the add, I told my wife they only did that to make more money. If the Kiss is full of air, it has less chocolate in it and they probably charge more than for the regular Kisses. Trick them into buying less for more money.
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Same with the new Hersheys Chocolate bar same size weighs about a 1/3rd less with the air, But now you can eat the whole bar and only get 2/3ds of the fat. Sure sounds like a P.T.Barnum offer to me.
real problem is how many people are going to see this for what it is, "GETTING LESS WHILE PAYING THE SAME OR MORE SINCE IT'S NEW AND IMPROVED".
 
For several years McDonalds sold a 6 piece nugget box for 2.29 and you could get a 4 piece box off the dollar menu, but people still bought the 6 piece even though they could get 8 nuggets for 29 cents cheaper.

Far as shampoo goes, one time is plenty, but if I own the company I recommend rinse and repeat until the bottle is empty, then you are good till tomorrow when you get to do it all over again. :)
 
Or you could just do like me and not buy shampoo any more. I decided to keep the people that make the Headblade in business.

jimskio
 
Well, try this....

Wash it once.....rub your fingers over/through your hair

Wash it again.....rub your fingers over/through your hair again....

Feel the difference? After second wash, it should be squeaky!



Barney
 
Just like the toothpaste commercials where they put 2 inches on the brush..."the size of a pea" is the phrase we taught our children and we save $$$$ and have great teeth. Saturday morning advertising is all about programming young minds to consume more.

Tom
 
Years ago when tuna fish first came on the market in cans it did not sale well at all.
Salmon was already the market and people were acustom to it. The tuna people put their heads together and printed on each can of tuna "GUARANTEED NOT TO TURN PINK IN THE CAN" The insinuation was that salmon turned pink in the can of course it didn't, but tuna started selling. And now you know the rest of the story.

Ben
 
It is all marketing. My friend owns a small country store, When he has something that is slow moving, he sits it by the register, marks it up 50%, puts a sign on it "Sale,Limit 2" and watches it fly out the door. He tells me that the same people that picked it up the week before and put it back down will now buy their two, put it in the car and come right back and buy two more. Don't ask me! It must be something to do with the way the mind works. He knows it works, but has no explanation. Ain't it great how the human mind works?
Charles
 
but seriously, rinse repeat is the classic marketing class example:
but here's the thing: you think you are smarter than those corporations; you think that you are not a gullible sucker who falls for all those tv ads.
guess what: if not for procter & gamble and friends, you wouldn't be in the shower to begin with! 50 years ago (and in some parts of europe that's still true) people showered once a week and were happy with that! today if you don't shower every day or at least every second day you are the exception. of course, the fact that we have running water and a bathrooms off the bedroom helps, but it's these ads that condition us to shower as often as we can and cover ourselves with deodorants and antiperspirants in between...
 
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I have no idea why there are such directions. However, I do take offense at blaming it on California. Enough with the putting down of California and Californians. Find somebody else to bash if you have to bash anyone.
 
nava1uni said:
I have no idea why there are such directions. However, I do take offense at blaming it on California. Enough with the putting down of California and Californians. Find somebody else to bash if you have to bash anyone.
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I am sure he only said what he did because California seems to be the most regulated state in the USA. I don't know how many times I have seen items
have labels that say "EXCEPT FOR CALIFORNIA". Even cars have different rules to be sold in California. Don't take things quite so serious. Life is too short.
 
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