I sort of have an idea that if I were to have a heart attack or something like that, my wife would probably have other things on her mind with higher priority than answering emails.
I can agree with that completely ---almost. I will probably get my head bitten off for this, but here goes: I think that when you set yourself up to serve or supply other people or businesses, you are making a commitment that they should be able to rely on.
It means that if you are a small shop, you accept the responsibility and the obligation to have a back-up plan in case of an emergency. Very few emergencies require 100% attention for days at a time. Even if you are on life support, someone can make a phone call to implement plan B, even if plan B is to have someone call the open orders and tell them it will be awhile. You would not let the bird or cat or hamster starve to death, so why would you not give your customers the same consideration?
For me, I have decided not to do business with anyone who will not give me a phone number I can call. My money, my choice. I have been using e-mail since it was invented, and ordering online since it became available. I don't actually trust either of them unless I get a prompt response.[/quote] I seriously doubt that you are running a small business or you would recognize how near impossible that is. In theory, what you suggest is a good idea. In practice it is near impossible, until your business is large enough to have employees.
Why would anyone not closely associated with me ( such as my wife) ever need or want to know enough about my business to sit in for me if disaster strikes?
In dealing with a small business the buyer assumes some risks that they don't when dealing with a large corporation...they have to weigh that risk against any percieved advantages of dealing with a smaller company. We try to provide good service, fair prices, and fast response but we are not immune to dropping dead - it happens. If I die suddenly, I have a daughter who will eventually figure out everything that is going on in my business and will make sure no one is cheated....but she won't be able to do that on the first day or two or three.[/quote]
See there - you do have a plan B.
And no, I do not currently run a small business, but I have done so in the past. I do understand what the problems are. I'm not suggesting that the response should be immediate, but a week or more without someone answering a phone call or e-mail would not be reasonable