Hi I checked out your site and here is some feedback just from a quick look.
1) More detail on everything. Your history, what you want to do, where you want to take your woodturning business. From reading your pitch I basically got that you are a vet looking for a bigger lathe. Expand a little more on what you want to do. What have you done since leaving the service? How old are you? What is your business like now? What besides tables do you want to make and where do you want your business to go? Maybe show more of your current work. Let's face it, people are giving you money for a good story.
2) Add more levels for donation. I would start around $25, maybe even lower. You can come up with some smaller rewards: pendants, refrigerator magnets, small bowls, ornaments, etc.
3) I tried finding your site from the home page. I searched for woodworking, penturner, and woodturner in both the creative arts and business categories and your page never came up. Not sure what you can do, but there must be more key words that you can add to your description so that you get more hits when someone searches.
4) Post more often. Show what you turned today. Activity makes your page more interesting. Also gives the impression that your busy and the money is going to a good cause.
Hope this is of some help.