I free hand my bowl gouge. I learned how to sharpen all my tools free hand when I took a bowl turning class through the Adult Continuing Education. It was 8 Mondays for 3 hours each night. Although shaprening wasn't really part of the class I asked the instructor to teach me. I took all my tools into class and he showed me how to sharpen them and watched me practice. The advantage is that once you learn how to free hand you can sharpen your tools anywhere, anytime. All you need is a grinder. I think it is a skill worth learning.
I've never used a commercial jig but I do have a home made one I use for some of my tools. Maybe some day, when I sell more pens, I'll get a commercial system.