Interesting that I just stumbled onto this thread. I just finished doing a 3 day pen show and took along with me two new styles or models of pens, both in a dozen nice colors.
We see it every day here where a vendor will come out with a new color with a catchy name but if you think about it, what else is he selling, it's just a blank so he has to get you excited over something right?
I think naming a blank might be a clever way to get someone excited to buy it but when talking to customers who I was trying to sell a pen to, I actually downplayed the blank color, and I think the idea worked.
I found it was more important to focus on the writing experience......the pen itself, it's size, weight, balance, section shape and of course the nib brand and tip width. Once the customer was comfortable with having a nice smooth writing pen in their hands then all they needed to do was select a color and trim level and them picking up the reddish pen saying "I love this color" worked for me and I didn't have to tell them it was "Autum frost raspberry and cream ripple", the pen was already sold!
Besides I couldn't remember all the catchy names of all the color blanks I have anyway!
