For five years Anthony at Pen Works conducted a year end poll of pen sales volume. These polls provide useful information about sales trends. Polls were conducted for the years 2004 thru 2008, no poll was taken for 2009. I have traded messages with Anthony and I have his permission to conduct the poll again for 2010.
The polls have always asked for gross sales and that is what I'm asking for again for 2010. The distributions of categories were not a perfect overlay from year to year, so I can't show exact trend lines, but I can show partial trends.
Total number of responders: 2004/89, 2005/381, 2006/131, 2007/188, 2008/209
Sales of $0.00: 2004/13.4%, 2005/34.4%, 2006/19.8%, 2007/17.0%, 2008/18.2%
Sales between $1 and $1000: 2004/58.4%, 2005/37.0%, 2006/38.9%, 2007/43.6%, 2007/38.3%
Sales between $1001 and $10,000: 2004/22.5%, 2005/23.6%, 2006/32.8%, 2007/29.3%, 2008/31.6%
Sales over $10,000: 2004/5.6%, 2005/4.9%, 2006/8.3%, 2007/10.1%, 2008/12.0%
Of those responders who reported some amount of sales, how many sold over $10,000?
2004/6.5%, 2005/7.6%, 2006/10.5%, 2007/11.4%, 2008/14.7%
One noticeable trend is that the percentage of responders with any sales who are selling over $10,000, increased by 225% over the five years. The general trend is that the % of non-sellers and the % of low $ sellers is declining as the % of higher $ volume sellers is growing.
For 2004 the highest $ number was "over $20,000" and 5.6% checked that level.
For 2005 the highest $ number was "over $20,000" and 2.3% checked that level.
For 2006 the highest $ number was "$25,000 to $50,000" and 6.1% checked that level.
For 2007 the highest $ number was "over $50,000" and 2.6% checked that level.
For 2008 the highest $ number was "over $100,000" and 1.4% checked that level.
The polls have always asked for gross sales and that is what I'm asking for again for 2010. The distributions of categories were not a perfect overlay from year to year, so I can't show exact trend lines, but I can show partial trends.
Total number of responders: 2004/89, 2005/381, 2006/131, 2007/188, 2008/209
Sales of $0.00: 2004/13.4%, 2005/34.4%, 2006/19.8%, 2007/17.0%, 2008/18.2%
Sales between $1 and $1000: 2004/58.4%, 2005/37.0%, 2006/38.9%, 2007/43.6%, 2007/38.3%
Sales between $1001 and $10,000: 2004/22.5%, 2005/23.6%, 2006/32.8%, 2007/29.3%, 2008/31.6%
Sales over $10,000: 2004/5.6%, 2005/4.9%, 2006/8.3%, 2007/10.1%, 2008/12.0%
Of those responders who reported some amount of sales, how many sold over $10,000?
2004/6.5%, 2005/7.6%, 2006/10.5%, 2007/11.4%, 2008/14.7%
One noticeable trend is that the percentage of responders with any sales who are selling over $10,000, increased by 225% over the five years. The general trend is that the % of non-sellers and the % of low $ sellers is declining as the % of higher $ volume sellers is growing.
For 2004 the highest $ number was "over $20,000" and 5.6% checked that level.
For 2005 the highest $ number was "over $20,000" and 2.3% checked that level.
For 2006 the highest $ number was "$25,000 to $50,000" and 6.1% checked that level.
For 2007 the highest $ number was "over $50,000" and 2.6% checked that level.
For 2008 the highest $ number was "over $100,000" and 1.4% checked that level.