Steve, your exposure is definitely way over exposed. This is shown by the lack of fine details in the brightest part of the pen blank. There should be a very marked difference noticed by all when you get the F stop corrected. Try coming out of "automatic" mode and make the shots using "manual" mode. First focus the image, then set the F stop to F32 and all the other F stops available one at a time and take a picture using them all.
Then the correct exposure to use is simply a matter of choosing from all the different shots. BTW, don't change the shutter speed or the lighting setup during the search for the best F stop and shutter combination. With the advent of digital photography this is far easier than messing with every factor than can be messed with ... and it costs you nothing but a bit of your time to test them all since there is no waiting for the processing.
BTW, the composition of this sample shot is very well designed. I also like you "signature" tag line as it shows the viewer exactly where to go to get more information and of course where to send orders to you. Another change I would recommend is that you "stack" the description lines so they are flush to the left of each other. Move the first line over till the "J" is above the second line "D" in Deer. (I just like left flushed lines my self.)
You have done very well with this pen! [
]
