My inner filter is not really cloth. Its got a few different layers, but I don't think any would really be called cloth. When I read the documentation originally, it said it was a "washable" filter. Whatever, it's "cleanable" and thus reusable. Personally, I put it on top of my trash can, invert the filter, and blow it out with some light pressure compressed air... But I've read about people washing theirs with a hose, especially if things get crusted on (depends on what you do, and what kinds of junk actually get sucked into the air filtration unit).
Again, though, we aren't talking about the inner filter, which SHOULD last for years. Its the outer filter that is the main cost for most overhead air filtration units. The outer filter from Jet, currently costs somewhere between $36-$48, based on just looking around here. This is a blue colored filter, with white cardboard with Jet branding:
These things have increased in price three-fold over the last couple of years... That's rather rough on the pocketbook! Its an electrostatic filter, so its not just passively filtering, its attracting dust as well. Works well, my inner filter has only needed cleaning a couple of times over the last...well, I guess nearly three years now.
Despite the cost of the replaceable filters, the air filter unit itself is excellent, and I highly recommend it. Its rather quiet, too, unless you are at max speed, and I've never had a complaint. Maybe three years isn't really long enough for a true test of endurance, but its a nice unit.