I created the website to see if there was any business out in cyberland. I've some luck with it but I didn't know what I was getting into as far as how much time the site would take to maintain. Having a full time job and trying to turn pens and now, trying to do my own casting, with little success, I might add, it leaves litte time to keep the site up as I should. The one thing I look at everyday is how many hits I'm getting and what kind of time is being spent on the site to surf my inventory. At first, I thought about spending a lot of money on the site to make it more appealing for the real buyers to shop. Each of the search engines offer help in getting your site name on the first or second page of their engines, after that people tend to stop their search. (don't pay) I've talked to corporate people that have experience with the big ones, (google, and Yahoo) and they said as more and more people hit the key words the closer your site will come to front automaticlly. It's taken my site 13 months to reach that point and I'm getting an average of 6 visits a day with an average 105 unique visitors per month. Unique visitors are ip addresses that have not come to the site before. I think the coolest thing is that people from all over the world are visiting the site and looking at something I created.