The Wood Write system actually has three products in it.
The Gloss Sealer has a wax, and is not really recomended for pens where they would be handled often. It puts a great shine on small turnings that are not handled often.
There is a semi-gloss, that can be used alone, and is recommended for any build-up, as it contains a lot of solids. I have finished using this as a base and build coats, and a few pens where a deep shine would actually hurt the final product.
Then there is the gloss as well. When initially put on, it does not look like there is much there, as there isn't. However, after it has flashed and cured for 24, you can buff it like any other finish, and it shines. I mean SHINES. with lots of depth. It just does not appear that it will when you first apply it.
As for application:
A small rag/clean paper-towel (I personnally still use cloth, but make sure not to wrap it around anything) folded over tofour to six thicknesses. Have your lather running, shanke the can, uncover, and QUICKLY tip can with rag on openning. You CAN apply too much at once, just like CA. Wipe/rub in on surface with lathe running, and polish. The reason for the thickness of cloth is to prevent heat from penetrating too far into your fingers. You can do multiple coats during the same session of application, just like CA, just make sure you have polished it in prior to going to the next coat.
Let it sit for 24 before final polishing, etc.
Hope my simple explanation is ok, but if not, let me know, and will try to figure out a better, more detailed explanation.
Jerry