speaking for the android platform, pretty much the same as Dean's! Its more of a convenience factor for me when i'm away from the home computer. I actually like the fact that I can take great Macro photos of my work and instantly post to an existing thread or start a new one! Its way faster than taking the camera, setting up the photo booth, taking the pics, uploading to the computer, then having to edit them, and then upload them to IAP. That takes way more time than, oh i'd say, about 3-5 minutes with my phone from start to finish. Also the best $2 i've spent as well.