Depends on what one is painting!!! According to the demo vid, the adhesive reacts with water so it is suited only to water based paints and limited in application for the purpose stated, hence the use of latex for demonstration. Curious to know how the adhesive reacts to solvents. And after watching the video I do not see where this tape performs any different than 3M's 233+ which has been around for a handful of years in the auto body market which can be used for various applications. And I also noticed they didn'i use any vinyl masking tape in their comparison either :wink: