Hey Kevin, you are talking about a Platinum plated pen/pencil set here... if the finish on the wood is good then the additional oomph of the plating commands the price...
Please do not judge all work by mine... and do not think you can't get the prices I do... HELL I have made up prices on the fly for some of my work and was shocked when the person jumped on them...
If you price yourself low, you will sell pens, but you will then have a hard time when you decide to up your prices because "YOU" think your quality has gotten that much better. If the quality of your pens if good enough to bring sales, charge real time prices... I would not go less than $75 for a set like that in Platinum plating... your customer knows what platinum is worth.. so charge accordingly..
I honestly believe a well made Atlas, Polaris, whatever CSU calls it pen is worth $40... it shows off the material nicely, is comfortable in the hand, and is a good looking style (even though I didnt't think so before making one.. LOL)