Personally, I think if you want to seperate yourself, you should be coming up with some of your own names for pens anyway. Look at the people who have websites and sell pens just on this site, then probably multiply that by 50 or more. With everyone calling a kit the same thing, some originality gets lost. When that happens, hpw do you expect one to pay $$ more from one person than another they found on the web.
In looking at sites, I have found a lot of sites that look great, but as far as photos go and the simple descriptions and naming of pens, Penworks gets my vote as best so far. He changes the names and gives the stuff we sell a distinctive personality so that anyone looking at the stuff has to consider buying.