Yes, that kit is the 30 cal kit from PSI. Woodturningz has them too.
The deer head was printed on clear decal paper. I print about 10 at a time. Sometimes they get a wrinkle and are wasted. Then I spay them with clear coat. Once that is dry, and I am ready to use them, I cut one out as close to the image as possible. Dip them in some water and wait about a minute. Then the decal slides off of the paper backing. I smooth it out so there are no wrinkles. I wait a few minutes and add the ca finish.