I would just advise against people posting a comment on a page like "Liked your page, here's mine" with a link. FB frowns upon link exchanges because they are not "genuine" Likes. If you like somebody's page and want them to reciprocate, I suggest asking through an FB message.
I agree with you about random link exchanges, and that's not what I am proposing to do. I think this is a great opportunity to connect the Facebook accounts with the IAP members. As I mentioned before, learning is our primary objective, and not for someone just looking to add likes.
As part of the marketing your pens panel discussion, the social media discussion will be featuring some of the listings in the discussion and if the members are there, they can answer questions directly. Similar to the rest of the skills you all share about turning and pen making. For those that want to try / tried social media and failed, this gives them a great opportunity to learn from others who understand how things work. This will be a great way to find out more about members' social media activities and learn more about what works for each business.