WE DIDN'T LOWER THE PRICE OF EVERYTHING IN THE STORE BUT WE ARE OFFERING BUNDLES AND SPECIAL PRICES AND IF YOU BUY ONE OR MORE BUNDLES THE WHOLE ORDER SHIPS FREE. THAT IN ITSELF IS A DISCOUNT OF OVER 10 % ON THE AVERAGE ORDER...SHIPPING IS STILL NORMALLY PRIORITY MAIL SFRB FOR MOST ORDERS BUT 1ST CLASS IS USED FOR SOME TO KEEP MY COSTS DOWN..