There is no mention of any sale in that link.
Maybe this is an individual thing. I am not sure. It is an email I had gotten and it says my anniversary. Try the code and se if it works for you. I do not need it.
Try this
HAPPY ANNIVERSARY!
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Penn State Industries
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HAPPY ANNIVERSARY! Get 10% Off your entire Penn State Industries online order*
Today is the anniversary of your first order with us!
Celebrate with great savings on your favorite products - it's our way of saying Thank you
Use Promo Code: ANN-E3Rl
20% OFF your next online order* SHOP NOW
Hurry, this offer is good through 1/29/2017
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*Limit one coupon user per customer. Offer available on-line only. Not valid for mail or phone orders and cannot be applied to previous or pending orders. 10% off your online merchandise order will apply to your order once you enter in the on-line coupon code: ANN-E3Rl at checkout. Offer valid through 1/29/2017. Maximum redeemable amount is $40. Offer cannot be combined with any other discount, offer or promotion. Discount applies to orders before shipping & sales tax. Penn State Industries reserves the right to cancel any order due to unauthorized, altered or ineligible use of discount.
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Penn State Industries
Your Woodturning & Dust Collecting Source
9900 Global Road
Philadelphia, PA 19115