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Old 08-16-2018, 05:19 PM   #1 (permalink)
 
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Just a random question for those of you that sell pens. Do you market your pens with a different name? For example, you buy and build a Gatsby kit, but when you place it for sale, you call it a "Fitzgerald" pen instead of a "Gatsby"
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Old 08-16-2018, 05:21 PM   #2 (permalink)
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IF you call it a gatsby it won't be hard for your prospective customer to locate your source and know your cost. Does that sound like a good plan?
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Old 08-16-2018, 05:27 PM   #3 (permalink)
 
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That's kind of what I was thinking. Also, I just wanted to be a little different with a line of pens.
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Old 08-16-2018, 06:39 PM   #4 (permalink)
 
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I also have different names for each of the kits. There is no way a "looker" could Google the name and find the kits I use.
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Old 08-16-2018, 09:59 PM   #5 (permalink)
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I name my pens after Counties and Cities in Ohio. I place the kit names along with my name for the pen in the tags for SEO purposes.
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Old 08-17-2018, 07:52 AM   #6 (permalink)
 
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Thank you all. That's kind of how I was thinking.
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Old 08-17-2018, 09:37 AM   #7 (permalink)
 
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I've never thought of that but you have a point. I never had a name for pens unless talking to another pen person that wants to know. As far as selling or promoting a pen I've always called them a twist, click or desk pen. I discuss the parts or how it was made and never thought of naming them. Also be careful about naming them because they might be like animals. When you name it you become attached and won't want to part with it!
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