Harry,
This whole thing is one big variable! I am by nature an introvert but due to being in sales/business in my 20's and ministry since my mid-30s, I learned people skills along the lines of "the customer is (usually) right", or at least deserves to be heard.
Having said that, in training others in sales and in ministry, I have learned that some people have a hard time interacting with others naturally, especially when a trust-request is being made. And at this point I will say (and my friends and co-workers say) that I that I usually put people in a relaxed mode when around them personally, and as a result can get more results from them than most other managers. There are many factors involved in this:
1. believe in your product.
2. smile and relax.
3. look for common ground in the conversation.
4. believe in yourself.
5. be willing to accept rejection without feeling attacked personally.
6. explain what you expect from them.
7. ask them what they expect from you.
8. don't make them feel belittled if they disagree with you or can't do what you are asking. (This is for "pushy" sales type of people to heed.)
Often, the best way in - is to go to the owner / manager and ask them to consider placing some pens in the store. Don't take a display, but take two or three pens and let them have one, their choice. ( the results will be one of three scenarios)
1. If they really want your pens they will ask, and at this point you explain that you have a simple a contract (similar to Ed's). They may want to look it over for a couple of days. That is OK and their right.
2. If they don't comment about the pens but do allow you to put a display in, it will be a good bet that you will not have good results there, at least in terms of a business partnership.
3. No, but they keep the free pen.
One place that I occasionally see small items for sale is in barber shops and beauty shops. This is very localized and if the pens are good, WORD WILL SPREAD!
That brings us to the bottom line: . . . can you sell a "pen consignment contract" as Ed does, or can you only sell "a no restrictions (usually verbal) consignment," which is your loss when the pen is stolen? Good Pens will sell themselves, but consignment contracts are "sold" (or not) by the maker. Don't feel bad if you can't at first. It takes experience for most people who are not gifted at gab! [
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