I started with Slimlines, and made 4 categories $20, $25, $30 and $35. I use the fancy kit, because I like the way they looks, and I no longer carry the $24 ktp in any style. The way that I choose the price is by wood spices or the amount of segmenting I do on the pen. I include a box and a card describing the wood.
Now keep in mind that at $20 you need to sell a few to make buck.
I learned that I must have these 4 Categories available because not everyone has $50 dollars or more to spend on a pen, but the ones that do don't look at the cross refills.
I moved up to Americana's or classic pens, and sell them between $45-$65 and again wood spices and complexity determine the price. These pens attract mostly professionals who need a pen that can manage a rollerball or gel refill.
I was still looking for something a bit more so I included the cigar pens and those always have a nice acceptance.
Know this is where things get more interesting, Real middle and High end pens, now this discussion has been on and off. Most people define high end as a caped pen that is a rollerball or fountain pen in a good plating, and I concur for the most part, because I feel that I need to justify the price with a good pen. Wood spices and a Rhodium or titanium plating ain't going to cut it alone, you need Craftsmanship, a good finish, good presentation and the pen most be attractive.
I also included kitless pens in my lineup as well as modified pens from kits, our library is a great source for these.
I hope this helps
In the picture is a Roman Harvest or Cambridge in Cocobolo pubens also known as Moralon, it's combined with Blue acrylic inlays I sell these for $180 - $200 in a wood box. The Glass box is something my sister does when shes board.
Joey
