I have been using William's finish for a while now. I have found that in order to get the shine that I want, I have to use just a little more CA than he does, especially on the longer blanks like on the sketch pen. Also, when I apply it, I move it real fast and look at it sideways (lengthwise) along the blank and watch the reflection of the light. When the light reflection stops moving and becomes a little hazy, I know that it is now okay to fold the towel over. Doing this, I only have to use about 6 coats and don't need to go to the buffing wheel when I am finished.
Just my $0.02.
StatProf